1.1 Planning Market Research
This Market Guide to identify markets and distribution channels. Choosing the most effective option for selling the product is influenced by the goals and objectives of the company.
Includes: Listening to Your Customers: Selecting Customers to Participate in Interviews, Focus Groups, and Surveys, and Asking Good Questions.
10 part tutorial series looks at the elements of good research including factors that distinguish good research from poor, risks associated with marketing research and trends shaping marketing research.
"Guide of term, strategies and ideas to lead to a more astute, better informed marketing decisions and greater farm profitability.
Provides over 12 factsheets on topics of competitive analysis, how to conduct research, focus groups, targeting, and more.
Provides information on how to conduct and understand market research.
Advertising, marketing plans, competitive analysis, advertising, and selling topics covered.
Steps to exp[ort market research.
The centre is an electronic, national resource for producers interested in value-added agriculture. Browse commodities and products, investigate market and industry trends, study business creation and operation, read research results and locate value-adde
Basics of marketing research as the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services.
This publication is devoted to the idea that your marketing results can be improved through a better understanding of your customers. This approach usually is referred to as the marketing concept.