A key factor to success in today's market place is finding subtle differences to give the business a marketing edge. A business that targets specialty markets will promote its products more effectively than a business aiming at the "average" customer.
This workbook is designed as a guide to finding the information/data a firm needs in developing a marketing plan or program. This is not a procedure for preparing a Marketing Plan. Applicable to farm businesses.
A dynamic, customized "Market Research" page allows the user to compile research using various documents on foreign business practices, existing market research reports, International Market Research and various online company directories and databases.
10 part tutorial series looks at the elements of good research including factors that distinguish good research from poor, risks associated with marketing research and trends shaping marketing research.
The purpose of this factsheet is to help producers and processors understand the key elements needed to manage a business. The factsheets also discuss some of the essential components used to develop a business plan and assess the profitability of a busi