2.1 Options for Product Promotion
This guide is designed to help farm operators (and other individuals who grow or process food products) market their products and services directly to the consumer.
Direct mailing can be a very effective promotional and advertising strategy.
A wonderful case study in how a farm market increased sales by creative ways of broadening product lines and diversified methods of promoting products and services.
Methods of increasing your market through creative approaches in promoting, packaging and diversifying the products or services offered.
Marketing and sales options ranging from Farmers; Markets, Roadside Stands, Delivery Service and U-pick to Community Supported Agriculture and Mail Order.
The 2010 Winter Olympic Games offer once-in-a-lifetime economic opportunities for your business and your community.
Explore strategies and techniques that you can use on the Internet that will enhance and support your business's overall marketing objectives. Learn how to use search engine marketing, affiliate marketing, and generate targeted online traffic that...
Marketing to a specific target can be rewarding, but where do you start? Take a look at these resources that break down targets by age, culture, industry and more.
Overview of marketing considerations including price, niches, competition, market research, target audience, promotion, grading quality, and evaluation.
Information to assist entrepreneurs in understanding the marketing function, planning, research, sales forecast, pricing, sale promotion, and resources for business development.
Review of options for promotions.
Statement to provide guidance regarding its enforcement policy with respect to the use of nutrient content and health claims in food advertising.
A reference tool to help you develop or adapt your own competitive strategy to emphasize customer desired benefits that build on Canada's international image, and help to position our products in the marketplace.
Site provides consumer and buyer market research in Canada's key export markets, suggestions for co-branding, tips on building the Canada brand, all developed in collaboration with industry and provincial and territorial governments.
Provide a list of ideas, where you can promote your business. Includes resources on selection costs and benefits of options.
Provides a snapshot of the alternatives to marketing commodities through conventional channels. Includes direct marketing, Internet, and other promotions.
This Market Guide to identify markets and distribution channels. Choosing the most effective option for selling the product is influenced by the goals and objectives of the company.
this fact sheet explains the importance of planning and conducting effective public meetings include various producers and the public.
Provides information on communications planning, goals target, messages and evaluation.
This Factsheet will introduce a number of customer service strategies to compliment a business marketing plan.