2.2 Promotional Strategies
This guide is designed to help farm operators (and other individuals who grow or process food products) market their products and services directly to the consumer.
Direct mailing can be a very effective promotional and advertising strategy.
A great overview of product positioning, market analysis and pricing and their importance in the marketing and promotional mix.
Explore strategies and techniques that you can use on the Internet that will enhance and support your business's overall marketing objectives. Learn how to use search engine marketing, affiliate marketing, and generate targeted online traffic that...
Marketing to a specific target can be rewarding, but where do you start? Take a look at these resources that break down targets by age, culture, industry and more.
Value-added products need a distinct identity -- they need a brand. This publication examines what branding is, why it is important, and the necessary steps to brand your product.
This article includes tips on how to successfully work with buyers.
Topics include the importance of quality issues, food safety, rural appeal of consumers, and location considerations as an aide for selecting a product position and identifying niches.
The centre is an electronic, national resource for producers interested in value-added agriculture. Browse commodities and products, investigate market and industry trends, study business creation and operation, read research results and locate value-adde
20 part tutorial series provides an understanding of how the marketing communication process works and how promotion helps the organization achieve its objective.
Provides over 12 factsheets on topics of advertising, press releases, web site , trade shows, displays, another promotion tools.
"Review of 15 methods that are appropriate for your business, marketplace, and professional style.
Review of costs and benefits to trade shows.
Series topic includes: Understanding Marketing, Marketing Research, Direct Marketing, Promotion, and Brands.