3.2 Pricing Your Product
This guide is designed to help farm operators (and other individuals who grow or process food products) market their products and services directly to the consumer.
A superb, concise primer on pricing strategies.
Discusses cost based, competition based and consumer-based pricing. Also gives tips for successful pricing.
To find the right price for your horticulture product you need to strike a balance between product costs, the attitude of your target customer and the competition. Horticulture products include bedding plants, fresh fruits and vegetables, fresh-cut...
This publication presents a method for determining the break-even price, revenue and unit sales of value-added agricultural products.
Overview of marketing considerations including price, niches, competition, market research, target audience, promotion, grading quality, and evaluation.
Information to assist entrepreneurs in understanding the marketing function, planning, research, sales forecast, pricing, sale promotion, and resources for business development.
Describes the need and topics to include within a marketing plan. Includes pricing, strategies, and selling techniques to reduce risk.
Provides a list and definition of various product marketing terms used in the marketing plan such as advertising, agents, & brand leveraging etc.
This publication on direct marketing alternatives—with emphasis on niche, specialty and value-added crops—features many farm case studies, as well as information on enterprise budgets and promotion/publicity.
This publication examines what branding is, why it is important, and the necessary steps to brand a product.
This section provides current and historical information on major commodities, land and other inputs, and agricultural trade.
This article presents a method for determining the break-even price, revenue and unit sales of value added agricultural products
Fact sheet provides information and strategies to assist in determining a product price.
This factsheet introduces farm management tools to help you answer specific questions about the profitability of a proposed business. The income statement and sensitivity analysis help you review establishment potential.
The focus of this publication is a selection of an appropriate pricing strategy for value added agricultural products.
Factsheet covers cost of production market plan development, distribution strategy and pricing methods.
This article addresses a variety of factors that should be considered when establishing a price for your product or service. These include pricing methods, the impact of your enterprise objectives, & the effects of competition.
Pricing and marketing issues discussed.
The purpose of this document is to help farm owners and managers identify and implement a pricing scheme to fit their value chain.
