4.1 Planning & Forecasting Sales
Overview of marketing considerations including price, niches, competition, market research, target audience, promotion, grading quality, and evaluation.
This factsheet addresses the basic research skills needed to evaluate the market for a new enterprise.
Profile and sales forecast for producers as they relate to the Pacific North West grocery sector and population.
This document outlines some simple methods of forecasting sales using easy to find data for new and existing businesses.
Focuses on the importance of identifying the competition in the market to determine if your business idea is feasible. Topics include target market, competitive advantage, product decision and room for my products in the market.
Focuses on the importance of determining the customer base for your product went to finding a market feasibility. Includes topics of who, where, and access to your customers.
After reading this article, you should understand: importance of sales forecasting, methods used to create sales forecasts, info needed to prepare a sales forecast, where to go to collect the information, & what factors will affect sales.
Marketing to a specific target can be rewarding, but where do you start? Take a look at these resources that break down targets by age, culture, industry and more.
This publication presents a method for identifying a farm business's competitive advantage, and capabilities.
Explanation of the key issues that confront anyone wants to market a product or service. Includes understanding the customer, target analysis of making it easy for the customer to buy, long-term relationships and sales forecasts.
This publication is designed to help you identify important trends in agriculture that affect your business. The agriculture of the 21st century puts pressure on farm business managers to be aware of and responsive to a number of industry trends.
A step-by-step workbook to assist current and future agricultural business operators research and decide on the most suitable agricultural enterprise to pursue and then develop a detailed market, feasibility & business plan.
The purpose of this publication is to provide farmers with business planning information and a format for developing a business plan for his or her farm business, using a beekeeper example.
Factsheets will help producers analyze and successfully use production contracts.
Helps answer the who, what, why, where and how questions of food and beverage consumption from a national perspective.
The centre is an electronic, national resource for producers interested in value-added agriculture. Browse commodities and products, investigate market and industry trends, study business creation and operation, read research results and locate value-adde