4.3 Alternative Marketing Channels
This publication on direct marketing alternatives; with emphasis on niche, specialty and value-added crops; features many farm case studies, as well as information on enterprise budgets, agri-tourism and promotion/publicity.
Some insightful, informative documents regarding the farmers markets (e.g. Farmers' Markets: Consumer Trends, Preferences, and Characteristics and Farmers' Markets: Producers' Characteristics and Status of Their Business).
This guide is designed to help farm operators (and other individuals who grow or process food products) market their products and services directly to the consumer.
A concise look at the pros and cons of various alternative marketing methods.
An important primer on liability considerations with respect to farmers' markets, roadside stands, U-Pick vegetable and fruit operations etc..
Excellent look at "Who are the visitors to direct farm marketing operations and what are they looking for?
Farmers selling directly to chefs as an example of an alternative marketing channels. Caution: Check all government regulations re: the slaughter and processing of poultry.
Selling directly to restaurants is an example of an alternative marketing channel. Caution: Check all government regulations on the slaughter and processing of poultry.
Operating a roadside stand as another direct farm marketing alternative. Caution: Check all government regulations on the slaughter and processing of poultry.
Marketing and sales options ranging from Farmers; Markets, Roadside Stands, Delivery Service and U-pick to Community Supported Agriculture and Mail Order.
Caution: Check applicable government regulations on slaughter and processing poultry. This is an introduction to the direct farm marketing manual intended to help farm and ranch operators and other individuals who grow or process food products market...
Information for agricultural entrepreneurs interested in using a website to promote their agri-business and sell their products via the Internet.
Farm direct marketing resources.
More and more growers, seeing the benefits of direct marketing, want to learn about successful strategies and techniques. This annotated listing includes practical, high quality resources such as print publications, videos, and Web resources that will...
Some British Columbia farmers sell the produce they raise directly to consumers. Direct farm marketing operations take many forms.
As suburban areas expand into traditional farming areas, farmers are presented with the opportunity to grow and market fresh fruits and vegetables. Marketing directly to consumers is an important part of having a locally-grown fresh produce operation....
Farm direct marketing on the Internet provides many opportunities for producers to expand their existing businesses. Internet technology is similar to opening a branch store or having a billboard.
Any product can be considered value-added if it is originally grown by the farmer and increased in value "by labor and creativity." Value-added products are now being developed by small- to medium-scale farmers who do their own processing and sell...
Capturing value occurs through changes in distribution of value in the food/fiber production chain. These changes are generally efforts to “capture” more of the consumer dollar.
